Media Team

Dana Allen, System Vice President and Chief Marketing and Communications Officer

Dana Allen

Senior Vice President and Chief Marketing and Communications Officer

(502) 420-4140
dana.allen@nortonhealthcare.org

Dana Allen is responsible for key branding initiatives for Norton Healthcare, as well as public relations and internal communications strategy. A Louisville native, she attended the University of Mississippi and earned a Bachelor of Science degree from the University of Louisville and a Master of Business Administration degree with a focus in marketing from Vanderbilt University. She is a graduate of Brown-Forman Leaders Camp, Bingham Fellows, Leadership Louisville and Darden Leadership, University of Virginia.


Kate Eller, System Director of Communications and Public Relations

Kate Eller

System Director of Communications and Public Relations

(502) 629-8071
kate.eller@nortonhealthcare.org

Kate Eller oversees public relations and communications at Norton Healthcare. She has more than 20 years of public/media relations, communications, marketing, business development, physician relations and community relations experience at several hospitals and health systems, including Advocate Health Care in Chicago, Illinois, and Memorial Hermann Health System in Houston, Texas. She has a bachelor’s degree in marketing and graphic design from Dana College, Blair, Nebraska, and an MBA from Texas Woman’s University, Denton, Texas.


Maggie Roetker, Director, Public Relations

Maggie Roetker

Director, Public Relations

(502) 420-4157 
maggie.roetker@nortonhealthcare.org

Maggie Roetker has a master’s degree in public relations from Ball State University, Muncie, Indiana, and more than 20 years of direct communications and public relations experience, 15 of those at Norton Healthcare. She also has worked for what is now Franciscan Health Indianapolis, Indiana; Clark Memorial Hospital, Jeffersonville, Indiana; and the Ursuline Sisters of Louisville.


Lynne Choate, Public Relations

Lynne Choate

Public Relations Manager

(502) 420-4143 
lynne.choate@nortonhealthcare.org

Lynne Choate came to Norton Healthcare with more than 14 years of health care communications experience. She sees great value in partnering with all media outlets to share health education and information. Choate is a self-proclaimed news junkie and works diligently to get requested information to the media as quickly as possible.


Joe Hall, Public Relations

Joe Hall

Public Relations Manager

(502) 420-4149
joe.hall@nortonhealthcare.org

A former reporter for 840 WHAS and the Kentucky News Network, Joe Hall has a knack for helping journalists get to the heart of the story quickly and effectively. Hall also has communications/public relations experience in a variety of industries, including economic development, nonprofit and hospitality/entertainment.


Erica Coghill, Public Relations

Erica Coghill

Spokesperson/Public Relations Manager

(502) 420-4145
erica.coghill@nortonhealthcare.org

Erica Coghill joined Norton Healthcare’s public relations team in July 2017, after serving as the spokesperson for Louisville Metro Animal Services. Prior to entering the world of public relations, Erica spent nearly 10 years in the television news business. She wrapped up her journalism career in 2016 at the local CBS affiliate, WLKY News, where she worked as a reporter. Erica has a passion for sharing people’s stories. She looks forward to working with members of the media to help connect them with medical experts and patients, in hopes of keeping the community informed. Erica understands from first-hand experience what it takes to bring a story to life, as well as the pressure of deadlines that come along with the process.

Innovative Norton Healthcare-UPS program helps students gain careers in health care

LOUISVILLE, Ky. (Sept. 18, 2019) – Norton Healthcare and UPS will launch a new program that will allow students to graduate with little to no debt and move toward careers in health care. Norton Healthcare-UPS […]

Read Full Story

Layered arugula salad recipe

Plant-based eating does not mean becoming a vegan or even a vegetarian. It just means that your meals focus more on plants than anything else. Dairy, meat and seafood are used as a garnish as […]

Read Full Story

Cholesterol lasts a lifetime — here’s how to lower cholesterol in kids

It’s never too early to take care of your heart, especially if you have a family history of heart disease. And it’s never too early to get kids started with heart-healthy habits that will lower […]

Read Full Story

Even an Ironman trainee needs a break sometimes

At what point does this training become less like a hobby, and more like a part-time job? I think I’ve reached that point. Between a full-time job and three side hustles (yoga, coaching and dog […]

Read Full Story

Employee finds bigger meaning to being part of the Norton Healthcare family

Alissa Prince, patient navigator with Norton Infectious Disease Specialists, has found community not only within Louisville but also within Norton Healthcare. She points out how important that is as a member of the LGBTQ community. […]

Read Full Story
Related Stories

Innovative Norton Healthcare-UPS program helps students gain careers in health care

LOUISVILLE, Ky. (Sept. 18, 2019) – Norton Healthcare and UPS will launch a new program that will allow students to graduate with little to no debt and move toward careers in health care. Norton Healthcare-UPS […]

Read Full Story

Layered arugula salad recipe

Plant-based eating does not mean becoming a vegan or even a vegetarian. It just means that your meals focus more on plants than anything else. Dairy, meat and seafood are used as a garnish as […]

Read Full Story

Cholesterol lasts a lifetime — here’s how to lower cholesterol in kids

It’s never too early to take care of your heart, especially if you have a family history of heart disease. And it’s never too early to get kids started with heart-healthy habits that will lower […]

Read Full Story

Even an Ironman trainee needs a break sometimes

At what point does this training become less like a hobby, and more like a part-time job? I think I’ve reached that point. Between a full-time job and three side hustles (yoga, coaching and dog […]

Read Full Story

Employee finds bigger meaning to being part of the Norton Healthcare family

Alissa Prince, patient navigator with Norton Infectious Disease Specialists, has found community not only within Louisville but also within Norton Healthcare. She points out how important that is as a member of the LGBTQ community. […]

Read Full Story

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