Media Team

Dana Allen, System Vice President and Chief Marketing and Communications Officer

Dana Allen

Senior Vice President and Chief Marketing and Communications Officer

(502) 420-4140
dana.allen@nortonhealthcare.org

Dana Allen is responsible for key branding initiatives for Norton Healthcare, as well as public relations and internal communications strategy. A Louisville native, she attended the University of Mississippi and earned a Bachelor of Science degree from the University of Louisville and a Master of Business Administration degree with a focus in marketing from Vanderbilt University. She is a graduate of Brown-Forman Leaders Camp, Bingham Fellows, Leadership Louisville and Darden Leadership, University of Virginia.


Maggie Roetker, Director, Public Relations

Maggie Roetker

Director, Public Relations

(502) 420-4157 
maggie.roetker@nortonhealthcare.org

Maggie Roetker has a master’s degree in public relations from Ball State University coupled with more than 20 years of direct communications and public relations experience, 15 of those at Norton Healthcare. She also has worked for what is now Franciscan St. Francis Health – Indianapolis, Clark Memorial Hospital and the Ursuline Sisters of Louisville.


Lynne Choate, Public Relations

Lynne Choate

Public Relations Manager

(502) 420-4143 
lynne.choate@nortonhealthcare.org

Lynne Choate came to Norton Healthcare with more than 14 years of health care communications experience. She sees great value in partnering with all media outlets to share health education and information. Choate is a self-proclaimed news junkie and works diligently to get requested information to the media as quickly as possible.


Joe Hall, Public Relations

Joe Hall

Public Relations Manager

(502) 420-4149
joe.hall@nortonhealthcare.org

A former reporter for 840 WHAS and the Kentucky News Network, Joe Hall has a knack for helping journalists get to the heart of the story quickly and effectively. Hall also has communications/public relations experience in a variety of industries, including economic development, nonprofit and hospitality/entertainment.


Menisa Marshall, Public Relations

Menisa Marshall

Public Relations Manager

(502) 420-4150
menisa.marshall@nortonhealthcare.org

Menisa Marshall has more than 25 years of experience in communications and public relations with various organizations, plus freelance writing and consulting. Her work has earned numerous professional association awards. Marshall has served in leadership locally and regionally with the Public Relations Society of America.


Erica Coghill, Public Relations

Erica Coghill

Spokesperson/Public Relations Manager

(502) 420-4145
erica.coghill@nortonhealthcare.org

Erica Coghill joined Norton Healthcare’s public relations team in July 2017, after serving as the spokesperson for Louisville Metro Animal Services. Prior to entering the world of public relations, Erica spent nearly 10 years in the television news business. She wrapped up her journalism career in 2016 at the local CBS affiliate, WLKY News, where she worked as a reporter. Erica has a passion for sharing people’s stories. She looks forward to working with members of the media to help connect them with medical experts and patients, in hopes of keeping the community informed. Erica understands from first-hand experience what it takes to bring a story to life, as well as the pressure of deadlines that come along with the process.

The benefits of creating a meal plan

Do you tend to grab your meals from a vending machine or a drive-through? You know it’s not good for you, yet you continue to do it. Eating healthy meals throughout the week takes some […]

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Disney star Cameron Boyce’s family says a seizure led to his death: What is sudden unexpected death in epilepsy (SUDEP)?

When actor Cameron Boyce, a star of the Disney Channel show “Jessie,” died at age 20, his family said in a statement that his sudden death was due to a seizure during sleep. According to […]

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3 ways to manage your family’s health this summer

Who couldn’t use some help keeping track of your family’s health? When a new school year approaches, there are health forms, physicals, vaccinations and screenings to track down or schedule. Ever wish you had a […]

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HIV in pregnancy: You can have HIV and have a healthy baby

Deanna Polsgrove, practice manager for Norton Infectious Disease Specialists, considers patients to be like family. She cries with them and celebrates with them. So, when a patient gave birth to a healthy baby girl, Deanna […]

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Norton Healthcare recognized by Forbes as a Best Employer for Women

For the second year in a row, Norton Healthcare has been identified as one of the companies liked best by female workers in Forbes' second annual ranking of America's Best Employers for Women. This recognition [...]

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