Media Team | Norton Healthcare Louisville, Ky.

Media Team

Dana Allen, System Vice President and Chief Marketing and Communications Officer

Dana Allen

Senior Vice President and Chief Marketing and Communications Officer

(502) 420-4140
dana.allen@nortonhealthcare.org

Dana Allen is responsible for key branding initiatives for Norton Healthcare, as well as public relations and internal communications strategy. A Louisville native, she attended the University of Mississippi and earned a Bachelor of Science degree from the University of Louisville and a Master of Business Administration degree with a focus in marketing from Vanderbilt University. She is a graduate of Brown-Forman Leaders Camp, Bingham Fellows, Leadership Louisville and Darden Leadership, University of Virginia.


Kate Eller, System Director of Communications and Public Relations

Kate Eller

System Director of Communications and Public Relations

(502) 629-8071
kate.eller@nortonhealthcare.org

Kate Eller oversees public relations and communications at Norton Healthcare. She has more than 20 years of public/media relations, communications, marketing, business development, physician relations and community relations experience at several hospitals and health systems, including Advocate Health Care in Chicago, Illinois, and Memorial Hermann Health System in Houston, Texas. She has a bachelor’s degree in marketing and graphic design from Dana College, Blair, Nebraska, and an MBA from Texas Woman’s University, Denton, Texas.


Maggie Roetker, Director, Public Relations

Maggie Roetker

Director, Public Relations

(502) 420-4157 
maggie.roetker@nortonhealthcare.org

Maggie Roetker has a master’s degree in public relations from Ball State University, Muncie, Indiana, and more than 20 years of direct communications and public relations experience, 15 of those at Norton Healthcare. She also has worked for what is now Franciscan Health Indianapolis, Indiana; Clark Memorial Hospital, Jeffersonville, Indiana; and the Ursuline Sisters of Louisville.


Lynne Choate, Public Relations

Lynne Choate

Public Relations Manager

(502) 420-4143 
lynne.choate@nortonhealthcare.org

Lynne Choate came to Norton Healthcare with more than 14 years of health care communications experience. She sees great value in partnering with all media outlets to share health education and information. Choate is a self-proclaimed news junkie and works diligently to get requested information to the media as quickly as possible.


Joe Hall, Public Relations

Joe Hall

Public Relations Manager

(502) 420-4149
joe.hall@nortonhealthcare.org

A former reporter for 840 WHAS and the Kentucky News Network, Joe Hall has a knack for helping journalists get to the heart of the story quickly and effectively. Hall also has communications/public relations experience in a variety of industries, including economic development, nonprofit and hospitality/entertainment.


Erica Coghill, Public Relations

Erica Coghill

Spokesperson/Public Relations Manager

(502) 420-4145
erica.coghill@nortonhealthcare.org

Erica Coghill joined Norton Healthcare’s public relations team in July 2017, after serving as the spokesperson for Louisville Metro Animal Services. Prior to entering the world of public relations, Erica spent nearly 10 years in the television news business. She wrapped up her journalism career in 2016 at the local CBS affiliate, WLKY News, where she worked as a reporter. Erica has a passion for sharing people’s stories. She looks forward to working with members of the media to help connect them with medical experts and patients, in hopes of keeping the community informed. Erica understands from first-hand experience what it takes to bring a story to life, as well as the pressure of deadlines that come along with the process.

Brain tumor treatment gives Southern Indiana man new perspective on caring and compassion

(The caring team from Norton Brownsboro Hospital, from left to right: Catherine Tomes, RN, Autumn Chapman, RN, Regina Green, RN, Amanda Kroeger, PCA, Jessica Lesousky, RN, Aster Mehari, RN.) A conversation with 66-year-old Bobby Rogers […]

Read Full Story

Apple Watch catches Louisville woman’s atrial fibrillation

Rosemary Stiles’ Apple Watch started vibrating. A text message? An incoming call? A new bit of social media nonsense? None of the above. “Your heart has shown signs of an irregular rhythm suggestive of atrial […]

Read Full Story

Get help for living with epilepsy and its day-to-day challenges

In addition to the seizures that come with epilepsy, living with the condition can mean other day-to-day challenges. Stigma can lead some individuals with epilepsy to be uncomfortable spending significant time in public. Anxiety can […]

Read Full Story

Flu spread continues to slow in Louisville area

Norton Healthcare providers confirmed 1,066 flu cases in the 15-county Louisville and Southern Indiana area last week, a 24% drop from the number during New Year’s week. Another 299 cases were diagnosed by Norton Healthcare [...]

Read Full Story

Radon is a dangerous carcinogen and a particular risk in Jefferson, Bullitt and Nelson counties

Radon is a dangerous carcinogen. The odorless, invisible gas is the No. 1 cause of lung cancer among nonsmokers and the No. 2 cause of lung cancer deaths. The radioactive gas seeps out of the […]

Read Full Story
Related Stories

Brain tumor treatment gives Southern Indiana man new perspective on caring and compassion

(The caring team from Norton Brownsboro Hospital, from left to right: Catherine Tomes, RN, Autumn Chapman, RN, Regina Green, RN, Amanda Kroeger, PCA, Jessica Lesousky, RN, Aster Mehari, RN.) A conversation with 66-year-old Bobby Rogers […]

Read Full Story

Apple Watch catches Louisville woman’s atrial fibrillation

Rosemary Stiles’ Apple Watch started vibrating. A text message? An incoming call? A new bit of social media nonsense? None of the above. “Your heart has shown signs of an irregular rhythm suggestive of atrial […]

Read Full Story

Get help for living with epilepsy and its day-to-day challenges

In addition to the seizures that come with epilepsy, living with the condition can mean other day-to-day challenges. Stigma can lead some individuals with epilepsy to be uncomfortable spending significant time in public. Anxiety can […]

Read Full Story

Flu spread continues to slow in Louisville area

Norton Healthcare providers confirmed 1,066 flu cases in the 15-county Louisville and Southern Indiana area last week, a 24% drop from the number during New Year’s week. Another 299 cases were diagnosed by Norton Healthcare [...]

Read Full Story

Radon is a dangerous carcinogen and a particular risk in Jefferson, Bullitt and Nelson counties

Radon is a dangerous carcinogen. The odorless, invisible gas is the No. 1 cause of lung cancer among nonsmokers and the No. 2 cause of lung cancer deaths. The radioactive gas seeps out of the […]

Read Full Story

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